The Fragrance Files

Green Mate: An unexpected tea note in JOGA

Green mate is more interesting than you might think. Traditionally a beloved beverage in South American cultures, it emerges from the leaves of the Ilex paraguariensis (Yerba maté) plant. In its pu...

JOGA: Where Worlds Collide

JOGA emerges from a moment where worlds collide – where haunting melodies meet carnal desires, where baroque elegance dances with electric defiance. Like silk slipping across marble floors, this fr...

BOOZY PATCHOULI: A Night Out, Bottled

There's something magical about that moment when you step into a dimly lit cocktail bar. The world outside fades away, and you enter a space where stories unfold and memories are made. This is exac...

SALVIA SALVIA: A Tale of Two Sages in Mexico City

In the heart of Mexico City's summer, a new fragrance emerges that perfectly captures the electrifying tension between wilderness and urbanity. SALVIA SALVIA is a moment frozen in time, a sensory s...

THE ART OF DISCOVERING YOUR SCENT: WHY SAMPLING MATTERS

The journey to finding your perfect fragrance is deeply personal - it's about more than just trying new scents. It's about discovering portals to extraordinary moments, unlocking memories, and conn...

The Cocktail Fragrance Trend: Sipping Scents for Fall

In the ever-evolving world of fragrance, 2024 has introduced a unique trend that's making waves: cocktail-inspired perfumes. These scents, which evoke the complexity and allure of your favorite dri...

How to make your perfume last longer

Every fragrance lover knows the feeling: you spritz on your favorite scent in the morning, only to find it fading away by midday. But fear not! There are simple yet effective techniques you can emp...

The Inspiration Behind SINTRA

Inspired by a garden party scene in the Italian documentary, 'The Great Beauty', SINTRA captures the essence of getting lost in a new place and immersing yourself in unfamiliar surroundings. It's a...

What are 'Skin Scents'?

In the world of perfumery, where every note and nuance plays a vital role, the concept of skin scents holds a special allure. It's the delicate dance between fragrance and skin chemistry that can t...

The Rise of Upcycled Ingredients in Perfume

In a world increasingly mindful of sustainability, the fragrance industry is experiencing a profound transformation. Perfume enthusiasts and eco-conscious consumers alike are turning their noses to...